Financial Position


Total Funding Required

Prospective Funding Channels




Institutional Partners


Market Demographic

Renters in big Cities
£864m SAM UK

Parents of babies and toddlers
£864m SAM UK

Night Shift Workers
£224m SAM UK

Health Conscious Comsumers
£76.8m SAM UK

Financial Roadmap
DEC 2025
Concept Validation
In Charing Cross Library, the Bear team stared out at the glare of the city and complained about tired mornings, expensive coffee, loud neighbours... and light pollution. The idea was obvious: clear by day, blackout by night.
July 2026
F&F Raise
Initial funding from friends, famly and angles allows for pilot manufacturing equipment. Following setup, R&D develops the optimal manufacturing process. 3-months later, Bear's makes its first hire (marketing) and at the same time founder's start to recieve salary. Over the following 8-months the team work to procure pre-orders and build out a marketing funnel.
Jun 2027
Pre-Seed Raise
Following a successful pre-order campaingn Bear is in a strong place to raise funding for a priced-round from institutional investors. £200k is chosen to allow for both angel tickets and exceed minimum round set for many BBB LP VC funds throughout London. The Pre-seed raise allows for purchasing of manufacutring equipment suitable for large-scale manufacturing. Additionally, funding allows for large runway and eases stress also allowing additional product development.
